In November 2009, the WPA board, staff, and a professional consultant from the Abbey Group, Ltd., embarked on a strategic planning process to analyze current and past programs, clearly define the WPA’s purpose and mission, develop a communication plan, determine affiliations and scope of focus, and develop direction with specific three- to five-year goals.

Numerous constituent groups – donors, members, support group members, facilitators of support groups, board members, medical professionals, caregivers, and administration leaders – received surveys or participated in focus groups or interviews. The evaluation of the results formed the basis for a strategic planning retreat on April 17, 2010, attended by WPA board members, staff, administration leadership, and support group facilitators, led by the consultant.

The recommendations made at the strategic planning retreat culminated in refined mission and vision statements (below) and identified four goals: to ensure the financial viability of the WPA, improve and expand services and materials to members, raise awareness of the WPA, and increase human resource capacity to provide programming. These recommendations were presented to the WPA board of directors and ratified at the September 14, 2010, meeting. Each goal was assigned to a board committee to establish a work plan and timelines for completion.

Mission Statement

The mission of the Wisconsin Parkinson Association is to expand medical professional and public awareness and understanding about Parkinson disease that will lead to maximum support, the best individual health care, assistance for caregivers and families, and increased funding for research.

Vision Statement

The vision of the Wisconsin Parkinson Association is to create a world without Parkinson disease – until then, we are here to help by:
•    making the public more aware of Parkinson’s and where to get help;
•    educating health-care professionals about how to recognize and treat Parkinson’s;
•    supporting people with Parkinson’s, their caregivers, and family members;
•    providing information to people with Parkinson’s so that they have the resources and knowledge to treat 
     and care for their disease; and
•    supporting research into the cause, better treatment, and a cure.